Reputation Management

An avoidance first approach.

A reputation can take decades to build. Yet it can be destroyed in a matter of seconds. And in business a good reputation is often a company’s most valuable asset. So in the event yours comes under attack, Kingsley Bond can protect you. 

Kingsley Bond takes a different approach to other law firms. We start with an avoidance first strategy approach with litigation very much the last resort. We achieve this using the extensive connections built up over many years. Our team will assign both in-house experts and external parties to find the very best solution for the crisis you face - quickly, efficiently and with maximum impact.

Kingsley Bond’s reputation management practices work with you to control your portrayal in the media and help to protect your privacy. We will advise you on strategies to help prevent the disclosure of confidential information and respond rapidly to a crisis. After publication of negative material, we can advise on how best to respond, counteracting bad publicity, helping to minimize damage and, where necessary, litigating on your behalf.

Our reputation management experience includes:

  • Acting for a major global business to secure the removal of an inaccurate article which had led them to losing tens of millions of pounds. 

  • Representing a high profile celebrity to prevent blackmail through the threat of publication of sensitive private information in the press

  • Supporting dozens of businesses to create in media plans and policies when they are concerned about becoming subject to unfair and unwarranted press attention

  • Regularly advising on the prospect of defamation claims against the press or broadcasters for publishing misleading or inaccurate stories

  • Using privacy rights to prevent the broadcast of highly sensitive material about a corporate client

Crafting Perceptions, Protecting Reputations.

Call 020 8051 4222 to navigate the complexities with our team dedicated to enhancing your reputation

  • At any moment. One of the biggest mistakes individuals and companies make is to only think about reputational management when something goes wrong or an incident happens. While reputation management can be used to repair a damaged image, it can be just as effective as a proactive measure. Our team can help you pinpoint areas you need to be mindful of and build strategies to protect yourself.

  • Huge. More and more people are using social media to air their grievances. That means you also need to constantly monitor social media accounts and check conversations regarding you or your company. Our team can help you to do this, and to then put a strategy in place if you reputation is damaged on social media.

  • Because losing trust can be time consuming and difficult at times. A damaged brand can take years to repair. You can lose customers, business and future work. And you can be certain that your competitors are waiting to seize the opportunity to poach your client base. Maintaining a good reputation will ensure you don’t lose out to the competition.

  • You could - but dealing with a journalist can be a minefield. And one mis-step and you risk destroying your reputation. Our experts are skilled in navigating this path as they walk it every single day and have relationships built up over more than two decades. Our first step will be to work towards preventing a damaging story being published in the first place. If a story has already been published we can help take steps to get it removed, and provide a roadmap to rebuilding your reputation.

  • Swift action is paramount. In those initial hours, especially with the media, precise communication is crucial. Without it, rumours surge, filling the void. Don't merely assume that you can resolve the issue and then broadcast its resolution. Often, communication needs to happen in tandem with incident management. Our team is equipped to rapidly formulate a plan.

    Once an issue gains traction in mainstream and social media, it can soon cement itself as the 'accepted truth', becoming immensely challenging to rectify. The more time it remains unaddressed, the more ingrained it becomes. To safeguard your reputation, prompt intervention is essential.

FAQs